Customer Focused Content: To transform visitors into users, potential customers to real and loyal customers!
Is your organizational chart of any help to your customers?
Not all text, data, visuals and graphics are perfect for your corporate web site. Sometimes, new and special text / visuals within the limits of your corporate identity may be required. Your content will be read, edited and if required be rewritten as Patrick Quinn puts it nicely in his article:
Whereever and whenever you like, you will be able to control / edit your web site's content via a content management system (CMS) interface. Each high traffic and well developed corporate web site has a custom content management system (CMS) behind the scenes.