Subjective-Value-Free Design: We are not making web sites for you, but for your customers and potential customers.
Nowadays, your corporate web site might be the most strategic tool you may have, and play an extremely important role within your corporate identity. Your premises may be open from 09:00 to 18:00, but your web site represents you on 7/24 basis. If you have a skyscraper in reality, you must have parallel arguments and challenges online. Unfortunately, many corporate web sites are made of brochures stacked on an IT personel's desk, whereas normally marketing, advertising, PR, business development and IS departments should be responsible and in charge respectively. In 1997, our correspondents about web design and applications were 95 % from IS/IT department. This ratio is down to 50 % in 2007.
While making corporate web sites, we do not get confused with the corporation's shareholders' or employees' personal tastes and choices on the subject, instead think and concentrate on making web sites for their customers and potential customers. "Put yourself in their shoes!" is our motto.
